More on ethos, pathos, and logos from https://www.wix.com/wordsmatter/blog/2020/12/ethos-pathos-logos/
“Ethos is when a speaker or writer * appeals to their authority as a means of persuasion. They ** convince the audience of their reputation, virtue, intelligence, or even their professional qualifications. This way, the audience is more inclined to believe in the argument presented. Of course, this way, the audience is more inclined to believe in the argument presented. Of course, in order to be effective, the speaker or writer* doesn’t necessarily have to have these virtues, just appear to.
Pathos is the act of evoking emotions in the audience or readers in order to persuade. The speaker* or writer ***  manipulate people into feeling empathy, desire, anger, joy—virtually any emotion. To do so, they need to understand who they’re talking to and the greater societal context quite well.
Logos is the act of appealing to the logic of the audience or readers. Here, the speaker’s or writer’s effort is focused on the rational validity of the argument proposed. Usually, this comes together with the use of facts, data, statistics and other logical demonstrations. As with ethos, logos doesn’t necessarily have to be logically sound to be effective, but it does have to appear to be.”

• *”or architect”
• **”use words to” omitted
• ***”uses words to” omitted

Image is former faculty office, BEB 408